Sunday, July 19, 2015

ASOS internship

Earlier this year I entered a contest with the Australian dress company, Fame and Partners and surprisingly I won the grand prize! In May, I designed a prom dress with the company, which was super cool, I was able to learn about the design process and how to create something unique. The second part of my prize was a week long internship with ASOS US in New York City, which I did over the course of last week. For those of you who don't know about ASOS, it is an online retailer based out of London that has some really cool clothes, everyone should check out, here. I had a blast spending the week in the city, learning about the brand and all the different facets it takes to run a company like that. ASOS is unique in their approach with costumers, they offer different things such as the Daily Destination which is designed to pull people in and get them involved and interacting with the brand and the fashion world.

Over the course of the week I did many different things, mostly comparing ASOS to their competitors through their approach to social media. I was also able to pull clothes from the show room for different magazines and publications. Towards the end of the week I spent some time lurking outside of mens fashion week to grab some street style photographs. This internship was an amazing opportunity and something that I am extremely grateful for. I learned a ton about the company, and the fashion world as a whole. 

- S

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